Welcome to the Public Relations course at New World University.
This course will introduce you to the concepts of strategic public relations. While not compulsory, it is recommended that you complete our Management and Introduction to Business courses first, as it is assumed that you have some general knowledge of management and business terminology, and this course will apply that to the discipline of public relations. This course is based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.
This course relies with our gratitude on the first edition of Mastering Public Relations edited by our friends at the Saylor Academy, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.