Global Strategy

Editorial Team

Welcome to the Global Strategy course at New World University.

Global strategy as defined in business terms is an organisation’s strategic guide to globalisation. Such a connected world, allows a business’s revenue to not be to be confined by borders. A business can employ a global business strategy to reap the rewards of trading in a worldwide market. A sound global strategy should address questions such as the extent of market presence in the world’s major markets, how to build the necessary global presence, optimal locations around the world for the various value chain activities, and how to run global presence into a global competitive advantage.

This course relies with our gratitude on the first edition of Global Strategy by Cornelis A. “Kees” de Kluyver, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.

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Editorial Team Editorial Team Author

This account is for the editorial team at New World University.

Kola Bakare Kola Bakare Author
 

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Introduction to Global Strategy

Introduction to Global Strategy

Competing in a Global World

How Global Are We?
Global Competition’s Changing Center of Gravity
Globalization Pressures on Companies
What Is a Global Corporation?
The Persistence of Distance
Global Strategy and Risk
Competing in a Global World Summary

The Globalization of Companies and Industries

The Five Stages of Going Global
Understanding Industry Globalization
Clustering: Porter’s National Diamond
Industry Globalization Drivers
Globalization and Industry Structure
Globalization of Companies and Industries Summary

Generic Strategies for Global Value Creation

Ghemawat’s “AAA” Global Strategy Framework
Which “A” Strategy Should a Company Use?
From A to AA to AAA 
Pitfalls and Lessons in Applying the AAA Framework
Global Value Creation Summary

Global Strategy as Business Model Change

Components of a Business Model
Global Strategy as Business Model Change
Value Disciplines and Business Models
Choosing a Value Discipline or Selecting a Target Market?
Market Leadership and Value Disciplines
Business Model Change Summary

Target Markets and Modes of Entry

Target Market Selection
Measuring Market Attractiveness
Entry Strategies: Modes of Entry
Entry Strategies: Timing
Target Markets Summary

Globalizing the Value Proposition

Value Proposition Adaptation Decisions
Adaptation or Aggregation: The Value Proposition Globalization Matrix
Combining Aggregation and Adaptation: Global Product Platforms
Combining Adaptation and Arbitrage: Global Product Development
Combining Aggregation, Adaptation, and Arbitrage: Global Innovation
Globalizing the Value Proposition Summary

Global Branding

Global Branding Versus Global Positioning
Global Brand Structures
Determinants of Global Brand Structure
Formulating a Global Brand Strategy
Managing Key Strategic Brands
Global Branding Summary

Globalizing the Value Chain Infrastructure

Core Competencies
To Outsource or Not to Outsource
The Growth in Knowledge-Based Outsourcing
Risks Associated With Outsourcing
Locating Value-Added Activities
Partnering
Globalizing the Value Chain Infrastructure Summary

Global Supply-Chain Management

Supply Chains: From Push to Pull
Supply-Chain Management
Supply-Chain Agility and Resiliency
Making Supply Chains Adaptable
Creating Supply-Chain Alignment
Global Supply-Chain Management Summary

Globalizing the Management Model

Pitfalls in Globalizing a Management Model
The Importance of a Global Mind-Set
Determinants of a Corporate Global Mind-Set
Organization as Strategy
Realigning and Restructuring for Global Competitive Advantage
Globalizing the Management Model Summary

Global Trade: Doctrines and Regulation

Global Trade Doctrines
Regulation of International Trade