South Africa is rebranding its condom campaign: will it work this time?

Erica Penfold, South African Institute of International Affairs The South African National Department of Health has launched a new safe sex campaign. Over the next three years it plans to distribute 3 billion scented male condoms, 54 million female condoms and 60 million sachets of lubricant to 4000 sites countrywide. It will cost taxpayers R3.5 …

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