Introduction to Business

Welcome to the Introduction to Business course at New World University.

In this course you’ll explore the exciting world of business. You’ll be introduced to the various activities in which businesspeople engage, including accounting, finance, information technology, management, marketing, and operations. You’ll understand the roles that these activities play in an organisation, and how they work together. As this is an ideal first course in our International Business Leadership set of programmes, we hope that by exposing you to the things that businesspeople do, we’ll help you decide whether business is right for you and, if so, what areas of business you’d like to study further.

This course relies with our gratitude on the first edition of Exploring Business by Karen Collins, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.

Course Information


Course Instructors

Editorial Team Editorial Team Author

This account is for the editorial team at New World University.

Ashok Banerji Ashok Banerji Author
Kola Bakare Kola Bakare Author



The Foundations of Business

Business Ethics and Social Responsibility

Business in a Global Environment

Selecting a Form of Business Ownership

The Challenge of Starting a Business

Managing for Business Success

Recruiting, Motivating, and Keeping Quality Employees

Teamwork and Communications

Marketing: Providing Value to Customers

Product Design and Development

Operations Management in Manufacturing and Service Industries

The Role of Accounting in Business

Managing Financial Resources

Personal Finances

Managing Information and Technology

The Legal and Regulatory Environment of Business