Welcome to the Sales course at New World University.

In this course you’ll explore the exciting world of sales. In this course you’ll learn all about the process of sales and how knowledge of this process and sales techniques can work for you and your career whether you are a salesperson or not. We’ll cover relationships, ethics, customer understanding, preparation, objection handling, closing, and more.

This course relies with our gratitude on the first edition of The Power of Selling by Kimberly Richards, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.

Course Information


Course Instructors

Editorial Team Editorial Team Author

This account is for the editorial team at New World University.

Kola Bakare Kola Bakare Author



Introduction: The Power to Get What You Want in Life

Careers in Sales

Building Relationships: Putting Adaptive Selling to Work

Business Ethics

Effective Communication

Why and How People Buy

Prospecting and Qualifying

Preparation: The Preapproach

Connecting: The Approach

Solving Problems: The Presentation

Handling Objections

Closing the Sale

Follow Up

Learning the Ropes

Entrepreneurial Selling

You Have The Power!