Welcome to the Marketing course at New World University!
In this course you’ll explore the exciting world of marketing. It teaches the experience and process of actually doing marketing, not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment. First, service-dominant logic. Second, sustainability. Then, ethics and social responsibility, Next, global coverage. And finally, metrics. You’ll also find emphasis on omni-channel marketing, social media in marketing, and the other components of the digital media revolution that are changing marketing so rapidly.
This course relies with our gratitude on the second edition of Principles of Marketing by Jeff Tanner and Mary Anne Raymond, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.