Strategic Management

Welcome to the Strategic Management course at New World University.

    This course focuses on strategic management, devising and executing the major goals and initiatives taken by an organization’s leadership, keeping in minds its available resources and the culture and contexts in which the organization exists and operates. Strategic management provides high level direction to a firm and involves codifying the objectives of the organisation, developing policies, procedures, and plans to reach those goals, and then deploying resources to put those plans into motion. Those in higher education and industry have developed many frameworks and models to help with strategic decision-making in complex and competitive contexts. Strategic management is not something that only happens once, it should include a feedback loop so that the results can be considered in the next cycle of planning.

    This course relies with our gratitude on the first edition of Mastering Strategic Management by Dave Ketchen and Jeremy Short, and as such its long form readings are released under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License.

    Course Information


    Course Instructors

    Editorial Team Editorial Team Author

    This account is for the editorial team at New World University.

    Kola Bakare Kola Bakare Author



    Introduction to Strategic Management

    Mastering Strategy: Art and Science

    Leading Strategically

    Evaluating the External Environment

    Managing Firm Resources

    Selecting Business-Level Strategies

    Supporting the Business-Level Strategy: Competitive and Cooperative Moves

    Competing in International Markets

    Selecting Corporate-Level Strategies

    Executing Strategy through Organizational Design

    Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility